Logo Creating a logo
Prato della Valle, Padova, February 1, 2010
What do twenty people cycling at 8.30 am in front of the church of S. Justina?
Good question!
leave for a trip .
Despite the chill of winter this morning face seem like an endless journey, destination, former A. Elementary School Negri (FP), is not far away. But the truth is that the real journey begins once you are there .. .
Fortunately, not every day of waiting at the traffic lights that twenty cyclists crossing the road, but leave time for questions WE ARE HERE?
Snake bike moves through the city, as an "eco-bug" creates small electrical problems that require a stop, and think.
Former school Ada Negri, Padova, February 1, 2010
removed his shoes and the latest embarrassment, Maurizio Agostinetto remember the watchwords of the work: eco-sustainability, the environment and awareness our footprint on it , which can be light or destructive.
Today we will work on creation of a logo for this joint project, a symbol that condenses all of the intentions, but before you relax. Fifteen backs are getting longer, fifteen bellies swell and deflate, up, down ...
IN MY ROOM ...
And now an exercise of imagination.
"Imagine a room, not yours , just one room, and found two things that are inside. What are they? The room has a window, Look out, look out, do you see? Look, look well, and then tell what you saw using fewer words as possible. "
Thirty eyes shut in this room that smells like the parquet, to open other rooms, all different. There are swings, binary, clock, kangaroo on a leash, robins, towels, ruins, rivers ... but where are these houses? From what corner of the garden of the mind? They are places of memory? Fantasy? Who knows.
see a table, a petal fell.
The petal is as beautiful as the flower on the table.
I go to the window and I see the cypress trees.
Plan learn to tell, through piano images and visions and to develop this inexhaustible source of inspiration.
LOGO
must be easily reproducible , even with materials natural, unusual, potentially with anything and so ecological .
On the table will hatch yellow bags full of treasures until the break for a snack every test themselves in search of a plan to pack a thought. Sitting, standing, hanging out, wielding a paintbrush like a magic wand ... who knows what to invent.
addition to an idea for the logo, Maurizio Agostinetto offers to each write a HAIKU , a simple poem in three verses, and write on a surface unconventional a chair a bottle , whatever , which is then placed in the school until haiku haiku after the end of the week we will have filled the building of poetry!
After lunch, the group will gather to read the haiku. Some have written about a bottle , some on the clips , whether on an paper tape , who on cloth Who even on your arm . And each has placed in a different place in the room.
After HAIKU participants describe their plans for the logo and try to "convince" others on why they choose. Many designs are small-made pen, sketched . Some are ashamed of the technical success, but Agostinetto reassures them. And then there are those who show the floor plan because of a face without a face and a mole that can serve as an eye or mouth, or nose ... who makes a lace of a shoe a little manifesto, who translates every word of the application What am I doing here? in four different languages \u200b\u200b ...
But the most applicant of all these suggestions is footprint the question mark and use of circle . There are those who see it as a sign of identification very strong, very relevant, especially to distinguish between who is a foreigner and who is not is. Some people agree, also sees it as a political symbol. Each gave his opinion, but what matters most is to have the logo Agostinetto immediate stylized, synthetic and can be easily seen according to media and size choices.
Still following the 'eco-logical "starting the production of it will be done using poor materials , better still by hand. And no matter then that the design is perfectly geometric, in fact, more flawed and more irregular and more will show his awareness
Agostinetto: "Yes, the footprint is very strong. It 's a way to mark our territory, write and mark our territory. As primitive men left their imprints on the caves, while the writing gives us a strong sense of authority and survive ourselves. The sign of David, [who has chosen as its logo imprint of his foot, ndr] has stimulated me very much, the place of a foot symbolizes here. E 'archaic, no? "
And who moves the criticism that the use of handprints knows already used and a bit ' "Catholic" is in fact opposed the use of the foot . Abnormal, unusual, to be analyzed.
" The same applies to the question mark. E 'in itself a symbol, elegant and dynamic. As well as the symbol of infinity ... because sovrapporne two together? Or play on his brother overthrown? (...) We also work on the colors. Let's focus on black and white. "
Collections Agostinetto all proposals, the group splits into two separate rooms and works by making the idea of \u200b\u200blinking together question mark, circle and mark . The results are discussed together again.
" See? Your images have one thing in common: they have an imbalance. For us Westerners is the cornerstone symmetry , and we were also very influenced by the discovery of perspective . To the east is different, based on the number 3 , what for us is asymmetrical, as it can be a ikebana , is for them balance. Your image will then be pleasant, balanced. Sometimes your image is a bit 'stretched. You know the section Golden ? "
A not so you hear from the public. And Agostinetto, blackboard and chalk in his hand to his left, explains the Fibonacci rule and draw a rectangle.
" See? E 'the sequence of numbers whose last is the sum of the previous two. And so on. The more you go forward in numbers, the more one has an exact calculation of the golden rectangle. It '... something much used by the Greeks to the United Nations building. The formats that we see now A3, A4 sizes are ... Americans. But until the end of the 800 had all the paper sizes of the golden section. "
For now, the design of Thomas, question mark with your toes on the upper curve seems to be the favorite. You return to the archaic concept, while the question mark, coupled with the arrow, are more conceptual.
But stylized footprint no longer convincing, while the circle seems to be more summary, including a dot lost inside. In a world that we can not encode the important suggestions is that the micro-community.
This circle must be open or closed? So what? Footprint or no?
" footprint Digital can only be done if placed on the Internet. For larger view, however, can become a problem. So perhaps it is better to have a oval that respects the golden section as a egg or potato cut . Now let's go home, think about it and then decide ... "
